Have a larger reach

Search Engine Optimization isn’t just a way to improve traffic and your online presence; it also offers significant marketing benefits. It has been shown that people are more likely to trust a site that appears on page one of search results—and given how many people go directly to search engines when looking for information or solutions, getting there can mean better conversion rates and increased sales.

Position yourself better among competitors

If your competitors aren’t optimizing their content, all of their efforts are focused on generating more traffic. But if they’re trying to drive more traffic through search engine optimization (SEO), they’re also likely spending time improving their content so it can rank higher in Google. This is why it’s extremely important for companies and brands not only to use SEO but also to make sure their efforts are effective.

Traffic before profits

You can’t target all visitor types at once, so customize your site to give each type of visitor what they want. You can use browser tools like Google Analytics to see what pages people land on and how long they stay on each page. Based on that data, you’ll know which pages are not helpful for your audience and should be removed from your site.

Customize your site for each visitor type

Are your customers typically men or women? What’s their highest level of education, and how old are they? The more accurately you can pinpoint who is visiting your site, the better you can tailor your content and offers for each type of visitor. For example, if most of your visitors tend to be 25-year-old men, then you might want to promote a special offer for car insurance that targets just those people.

Reduce bounce rate and boost ROI

It’s a fact: high bounce rates and low conversions can hurt your business. It might not feel like it, but Google’s search engine is driven by emotion, rather than logic. A high bounce rate means that your landing page didn’t do its job of keeping visitors engaged; a low conversion rate means users didn’t find what they were looking for on your site. Your website needs to perform at its best if you want it to succeed in organic search results.

Gain authority over time

When new users come to your site, they don’t know about all of your site’s benefits. If they did, they’d probably already have signed up! Don’t worry—you can take care of that. You just need to create a search engine optimization (SEO) strategy and then stick with it. With time, your authority over search engines will rise in correlation with what potential customers are searching for on Google when looking for businesses like yours.

Improve online reputation through content marketing

By cross-linking your content, you’re sending a signal to search engines that your website is about something specific (e.g., health, beauty, food) and not just generically about stuff. This gives your pages more credibility in Google’s eyes because it helps them focus on what exactly it is that your business offers in its marketing. This will help provide additional targeted traffic over time.

Cross-link between platforms/websites (long term benefits)

Getting your website ranking high in Google can save you a lot of money on advertising. High-ranking websites typically get more visitors than those with low ranks, so if you are having your content on different platforms gives it a chance to rank for more relevant keywords, building traffic and authority over time. When someone searches for one of your target keywords, they’ll find your valuable info regardless of where it is. The most successful businesses in any niche don’t just have a great website; they also have an active presence on social media channels, reputable third-party sites, and their own curated communities.

Your site shows up at or near the top of search results, you’ll have more potential customers seeing it—and many will click through and make a purchase.